Start with a real customer question
“Who builds turnkey canopies in Chișinău?” involves more than a service name. People need the service area, materials, installation timeline and a way to get a quote. Write down ten questions from real customer conversations.
Group questions by intent: understand terms, compare options or choose a provider. Find a page that genuinely helps answer each question.
Make information specific
A contractor's page can describe structures, show completed work, explain estimates and define its service area. If prices depend on dimensions, show a sample calculation with inputs rather than claiming “the best price”.
Add a clear contact option and indicate when important terms were last updated. Refresh outdated pages. Invented reviews and unsupported numbers do not strengthen an offer.
The technical foundation still matters
Google's AI features follow standard SEO principles: accessible pages, useful text and internal links. A special AI file or special markup is not required for these features. Appearance is not guaranteed.
Review access rules for each relevant search system. Do not automatically allow every crawler: search and training uses may follow different rules.
Measure a set of queries
One answer mentioning your site is useful evidence, not an overall visibility measure. Record questions, language, service, date, links and mentions. Repeat the same set later.
Compare observations with real visits and enquiries. Distinguish being mentioned, being cited as a source and receiving a website visit. Start with a small spreadsheet and ten questions, without promises of guaranteed inclusion.
Source and further reading
Google Search Central ↗